INTRODUCTION
The Weather Channel (TWC) is an American pay-per-view television that broadcasts weather forecasts and weather related news and analysis, together with documentaries and entertainment programming related to weather.
Although its primary role is information, the Weather Channel is also seen as an entertainment broadcaster whose audience trusts it to tell them stories where weather, science, and life connect. The award-winning editorial team creates video content that engages the audience with sight, sound, and motion across the channel’s properties and beyond.
To maintain the high standard of presentation, the Weather Channel upgraded the primary studio set at its Atlanta headquarters with a new video wall provided by Electrosonic. The videowall is used as a backdrop for on-air talent and a vehicle for live video and map presentations.
