CHALLENGE
More and more people want to know where their food comes from, how it’s produced, and who is producing it. The Center knew it had to engage and educate the community — show how Wisconsin agricultural producers make food safely, humanely and sustainably. That means taking visitors beyond the barn — demonstrating how technology and traditional farming practices come together to make Wisconsin one of the most critical states in US agriculture.
To do that, the Center had to find a way to tell that story excitingly. Not just through engaging interactive displays, but with real hands-on experience of the farming life. The operators were confident the farm folk would turn up. However, with a focus on the future, the Center had to attract young people, the next generation of Wisconsin farmers — show them the opportunities in a dynamic technology-led industry. This had to be more than an agricultural museum.
