CHALLENGE
Oil is vital to modern economies, but is its story really important to a wider audience? That was the challenge facing Kuwait Oil Company — creating a visitor experience that would be entertaining, engaging and informative for an audience as diverse as heads of state, policy makers and schoolchildren. The Ahmed Al Jaber Oil & Gas Exhibition team saw technology as the key. They wanted to bring together interactive, multimedia and immersive technologies to create a world-class experience that would demonstrate the power and importance of this precious resource.
One of the most complex exhibits was ‘Heroes of Fire’ a panoramic experience that synchronized motion, special lighting effects, real fire, smoke, video and dramatic audio in an emotional recreation of efforts to cap burning oil wells during the Gulf War. In ‘Meet the Experts’ interactivity was essential to customize content as a way of encouraging younger visitors to consider careers in oil.
