INTRODUCTION
Ride the Sky Pod elevator 102 floors to the top of the tallest building in the Western Hemisphere and feel the rhythm and pulse of New York in 47 amazing, immersive seconds. That’s the experience visitors get when they visit New York’s One World Observatory.
The Observatory sits on top of One World Trade Center, the embodiment of architectural prominence and design in New York City, an iconic skyscraper needs an iconic observatory and it has become a major tourist destination for the city through its innovative use of experiential technology.
Electrosonic partnered with the Hettema Group, fusing technology, architecture and storytelling to bring the city and its history to life. It’s not just visitors who are impressed. The innovative Observatory experience has received the prestigious Thea Award for Outstanding Achievement in the Attractions category.