The commercial space at New York City’s 250 West 57th Street is the definition of prime real-estate. To attract higher-paying tenants to this space the owner, Empire State Realty Trust, set out to update the building and its lobby with unconventional technology.
Electrosonic has helped develop a space that isn’t just a medium between the inside and outside, but an integral element of the building that exudes continuous motion, much like the people that live and work in the city that never sleeps.
The centerpiece of the space is a massive LED screen transfixed to the ceiling. This living canvas creates generative and customizable images that evolve over a 24- hour cycle and engage guests as they enter the building.
