INTRODUCTION
When you want to make a powerful statement about your role in global energy management, few things do it better than a 53-foot multimedia chandelier and an 80-foot LED curtain. This is innovative technology fused with architecture and storytelling on an impressive scale. It’s designed to inform and inspire visitors with no-nonsense communication of Eaton’s values and strengths.
To make the strongest statement about their brand, Eaton decided to implement a large-scale immersive media project. They wanted the brand imagery to be seen from all perspectives of the building — inside all five storeys and outside by passers-by.
The solution, designed by Ralph Appelbaum Associates with system design by Electrosonic, features a 53-foot chandelier and 80-foot LED curtain that work together to present information about global energy and technology trends.