CHALLENGE
First impressions count, particularly when you’re a global banking group operating in a very competitive market. This bank wanted to create an impressive, informative welcome for VIP visitors to its London offices. Electrosonic, working with the bank’s Corporate Communications and Real Estate Services team, was responsible for engineering and installing a reception display that would reflect the bank’s values and provide important corporate and event-related information.
The bank wanted two very large displays measuring 18.9 x 10.6 feet capable of displaying images at very high resolution. They also had to be able to run extremely brightly while minimizing energy consumption. The displays had to be capable of accepting content from conventional media production processes and be compatible with the bank’s global signage standard. While technical requirements were extremely high, the deployment schedule was even more challenging. Specification, engineering, fabrication and installation had to be completed in just eight weeks.