INTRODUCTION
As part of their planned return to top-level ice hockey in the 2021/22 season, NHL Seattle is building a new arena. The arena’s Preview Center aims to build engagement with fans and sponsors during the transition by building awareness and anticipation as construction on the arena moves towards completion in fall 2021.
The owners wanted to develop the most engaging fan experience within the NHL (National Hockey League). Their strategy was a customer journey that would tell the story of the city’s rich hockey heritage and its new relationship with the NHL.
Commercial considerations were key with sponsor and fan commitment as the endgame. Balancing past and future was no mean task, with an arena that was an evolving construction site. Technology combined with models and live presentations would play a key role in communicating vision — and reality.
