CHALLENGE
Making a 40-year old icon relevant to a tech-savvy generation is no easy task, but the Liberty Science Center recognized that technology would be key. They wanted to use technology to explain the concept of the Rubik’s Cube and demonstrate its relevance to a wide variety of mathematical and scientific disciplines.
While Beyond Rubik’s Cube has strong educational importance for a younger generation, it also had to be cool, entertaining and engaging for a wider audience. Beyond Rubik’s Cube is about color, pattern, creativity, memory and dexterity — the exhibition had to feature all those elements. It had to have immediate impact with a WOW experience to set the tone for the exhibition.
Interactive elements had to be challenging but accessible — solving Rubik’s Cube demands concentration and skill. Technology would also be important in maintaining the continuity and quality of the exhibition once it hit the road for the seven-year world tour.
