CHALLENGE
The Idaho State Museum closed its doors for four years to totally rethink the way it could tell the State’s history. Idaho is a big state, with many stories to tell and a history with massive WOW moments. The team recognized that the traditional ‘stop, walk and read’ museum was no longer appropriate. They had to take a different approach — one that would engage the audience and create a memorable experience that could bring the past to life.
That was quite a challenge when it came to recreating major events like the mining boom or one of the most devastating forest fires in US history. How do you help visitors navigate the wilderness or understand the culture of the Native American tribes? How to explain the profound relationship between the land and the people who shaped it over time? The challenge was to make that story relevant to the digital generation.
