CHALLENGE
Build for the future to keep history alive — that’s the ambitious goal for the Independence Visitor Center. The visitor center team wanted to make the venue the go-to gateway to local destinations.
The team recognized that a great customer experience would be essential from the outset. Technology would be the key but it had to provide visitors with a personalized service. Three areas were prime targets for redevelopment – the theater, ticketing area and self-service information wall.
The new theater was to be an important starting point for visitors with a short narrative film introducing Philadelphia attractions. The ticketing area was to have a dual purpose – provide visitors with a personal service and act as a lecture area. The self-service information wall was designed to provide visitors with touch surfaces so they could select venues for more information. It also had to attract visitors through proximity sensors and gather data on visitor usage and interests.
