INTRODUCTION
Game of Thrones, The Sopranos, Real Time, Boardwalk Empire – broadcaster HBO has set new standards for unconventional programming. With the opening of a flagship retail store in New York, HBO aimed to raise the bar for retail experience in the same way. Great TV shows sell merchandise but, in a crowded retail environment like New York, every store has to fight for attention.
Electrosonic worked with Gensler Studio 585 to create an enveloping, dynamic media experience that would attract and engage customers, while encouraging them to purchase HBO-related merchandise.
The store is small but expectations are big. So, it was essential that the experience maximized engagement between customers and the HBO brand. A strong street presence attracts customers inside with a stylish, over-the top store that makes its mark on New York.