INTRODUCTION
The StoryGarden by Amorepacific has taken the traditional concept of a factory tour and transformed it into the ‘Story Garden’ - an interactive, multisensory and multimedia experience that engages visitors with light, surround sound and touch.
The expansive campus features two theater spaces and fourteen galleries surrounded by lush botanical gardens. The result is an award-winning immersive experience that creates a strong emotional bond between brand and customer.
Electrosonic partnered with BRC Imagination Arts, Smart Monkeys and 7th Sense to design and support the sophisticated audiovisual systems that blend digital exhibits, immersive media, video, interpretive art installations and original music and songs into an inspiring brand story for this popular Korean global cosmetics corporation.