OVERVIEW
Join Spider-Man, Hulk, Captain America, Iron Man and the Avengers against the forces of evil. Climb vertical treadmills with Spiderman. Mimic the gestures of popular Superheroes. Does this sound like kids’ stuff? It may be, but it’s proving big business for Hero Ventures and it’s creating an entirely new form of entertainment experience for audiences of all ages.
The Marvel Experience takes the theme park model and elevates it to new levels with amazing multimedia technology and an opportunity for fans to participate with their heroes in a creative, highly immersive experience. Hero Ventures set out to build something unprecedented — an experience that would transform the entertainment industry. Fans don’t watch, they become part of the action in a seamless narrative journey. It isn’t just the concept that’s different. Hero Ventures decided that this would be an international touring show, using custom built mobile inflatable domes rather than traditional venues.
To achieve that ambitious aim, the company brought together what it described as the best creative and business minds in animation, cutting-edge technology and live experiential events to create an unparalleled themed attraction. Electrosonic was involved from the outset providing audio, projection and interactive solutions plus invaluable expertise and experience in dealing with the technical challenges of experiential technology in inflatable domes.
The Marvel Experience takes visitors on a personal journey of adventure through the multi-dome complex which covers almost 80,000 square feet – the equivalent of two football pitches. The main dome is a ‘command center’ and visitors follow a story through six other connected domes. On the journey they can experience 4D motion rides, exclusive 3D animated features, virtual reality, holographic simulations and dynamic interactive activities. The emphasis is on participation at every stage of the journey and technology delivers the exciting, engaging experience in new and unprecedented ways.
