As more briefing centers reopen, the focus is back on how they can act as an extension of a brand. By creating themed, immersive spaces where visitors are encouraged to interact with products, brands and employees, briefing centers offer an important way to support the overall brand or message while also leaving a lasting impact on visitors.

In this 30-minute podcast, Electrosonic briefing center expert Sean McChesney, AVIXA Young AV Professional of the Year 2020 and John Kolesar, a briefing center expert discuss key takeaways from a recent Association of Briefing Programme Managers (ABPM) conference and describe best practices for creating great experiences in the briefing center. They explain how integrating technologies like RFID, gesture technology, computer vision and AI, lighting cues and virtual reality experiences technology can play a supporting role in delivering unprecedented collaboration and results.

You will learn:

• How viable briefing centers are for smaller businesses (4:20)
• Why memorable experiences are essential for briefing centers (5:40)
• Key takeaways from the ABPM conference (6:40)
• How briefing centers can draw on experiences from the leisure industry (10:00)
• The most pressing needs for briefing centers (13:00) • How connected experiences in the briefing center improve the overall visitor experience (20:00)
• How reopening will move forward (25:00)