From Attraction to Immersion, How are Theme Parks Becoming Immersive Entertainment hubs?

Theme parks have always led the way in using audio visual and experiential technology to create a visitor experience that is truly memorable. But visitor expectations are rising — guests want something way beyond what they could experience at home, an alternative reality that fully immerses them and appeals to all their senses.

In this 28-minute podcast, Senior Consultant Paul Kent and Vice President Chris Conte, both vastly experienced in award-winning theme park projects, demonstrate how immersive technologies can fully engage visitors in a magical experience. They illustrate how creativity and storytelling driven by invisible technology and smart integration can capture the imagination and take visitors beyond their expectations.

You will learn more about:

• The visitor expectations that influence theme park development (2:47)
• How demand for immersive experiences is impacting entertainment and media consumption (4:40)
• What it takes to create a magical immersive moment (7:30)
• How theme park experiences are making greater use of interactivity (9:57)
• How technology elevates the theme park experience (13:30)
• The critical role of storytelling and the way audio visual brings stories to life (16:37)
• How theme parks balance the investment between technology and the physical space (19:00)
• The key factors that ensure the success of an immersive experience project (24:00)