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LaGuardia Airport, in the New York borough of Queens, is a major terminal for domestic flights, handling more than 32 million passengers a year. Terminal C, which serves Delta Airlines’ passengers, spans 1.3 million square feet and incorporates 37 gates. It replaced two smaller existing terminals with increased overall space and improved passenger and operational facilities.
Almost 2000 square feet of digital signage enhance the passenger experience and visual appearance of Terminal C, providing attractive advertising opportunities as well as essential wayfinding and passenger information. The digital signage project included two massive LED wrap-around bulkheads and a 42-foot video wall that dominate the main concourse, six large-format video walls in passenger holding areas, plus 10 85-inch LCD displays and a large format video wall in the arrivals baggage claim area.
Electrosonic was bought on board by Clear Channel Airports to provide support and expertise for the installation of audiovisual (AV) systems throughout the terminal. In partnership with Nanolumens, Electrosonic took responsibility for commissioning all displays, network infrastructure coordination and construction coordination.
The goal of the project was to create an engaging digital advertising experience at strategic points throughout the terminal. The displays had to be impactful to reach passengers and visitors as they arrived, departed or waited for flights.
The scale of the large, open space and the number of digital installations posed major infrastructure challenges. It required advanced engineering skills to control all the multimedia content, route cabling efficiently with minimal disruption to terminal operations and ensure continuous reliable operation. The work also had to comply with stringent security and safety requirements set by the airport authorities.
To meet the demanding challenges and deliver against a tight deadline, the operators needed a partner with experience in large-scale AV solutions for airport terminals and the ability to collaborate with a wide project team of specialists.
Electrosonic is highly experienced in the Design, Build and Support of large-scale AV solutions for airport terminals, with award-winning installations at Hamad International Airport in DOHA, Newark Liberty International Airport – Terminal A, Orlando International Airport Terminal C, Tom Bradley International Terminal at Los Angeles International Airport.
Delivering these large-scale projects requires skilled resources, high levels of collaboration, comprehensive services for every stage and an ability to work quickly and efficiently in a busy, highly secure space.
The digital signage installations at LaGuardia’s Terminal C are strategically positioned in high-traffic areas across the 1.3 million square-foot terminal to effectively engage passengers, whether they are on the move or waiting. Displays are located in key areas, such as the main concourse, where foot traffic is highest, as well as in gate hold and baggage claim areas, providing extended exposure to content while travelers wait.
Designed for maximum impact, the signage features large-scale video walls, prominent bulkhead displays, and content loops that keep passengers engaged while waiting for flights or baggage. A thoughtfully engineered infrastructure for content distribution ensures that the displays operate efficiently and reliably throughout the expansive terminal.
Client:
Clear Channel Airports
Location:
Queens, New York
Project size:
1.3 million square feet
Technology partners:
Nanolumens
Services:
Solutions:
Ten 85-inch LCD displays and a large-format video wall reach passengers at the arrivals baggage claim area. This is a highly effective advertising location because of the long ‘dwell time’ as travelers wait for their luggage. The displays are programmed to repeat dynamic content at pre-set intervals for maximum impact.
Digital advertising displays target travelers throughout the busiest areas of the terminal. In the main concourse, a 42-foot LED video wall reaches large numbers of passengers heading for different areas of the terminal as they arrive or depart. In the gate hold areas, six large-format LED video walls engage passengers while they wait for their flights.
