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500 West Madison, located at the base of Chicago’s Accenture Tower, is Chicago’s largest commuter portal, connecting travelers to Metra's Ogilvie Transportation Center, one of the busiest rail stations in North America. With an estimated 200,000 people moving through the terminal every day, 500 West Madison offers advertisers a unique opportunity to reach a large, affluent, mobile audience.
Electrosonic was brought in by Nanolmens to support Clear Channel Outdoor’s new digital advertising program, designed to reach Chicago’s commuters and visitors. The project included the installation of 42 strategically placed digital advertising displays, delivering over 20 million monthly impressions. The impressive audiovisual (AV) installation features massive, suspended LED video walls above stairwells, 75-inch vertical displays on columns and other digital signage. These vibrant AV displays enhance the visual experience of the space while integrating seamlessly with the building’s modern architecture.
Electrosonic, working in partnership with Nanolumens, was responsible for the power, data, installation and commissioning of the entire digital signage system.
The goal of the project was to create an engaging digital advertising experience for commuters and other travelers as they passed through or waited in the multi-level space. The advertising displays had to be immediately impactful to capture the attention of commuters focused on their phones or hurrying to connect with trains or get to work on time.
Delivering that project in a bustling 1,460,000 square-foot space without disrupting normal terminal operations or creating inconvenience for travelers required careful planning and fast, efficient installation. The scale of the large, open space and the number of digital installations also posed major infrastructure challenges for power supply and distribution of dynamic content to the displays.
To meet the project’s demanding goals and challenges, the operators needed a partner with experience in large-scale AV solutions for transportation hubs and the ability to collaborate with a wide project team of specialists.
Electrosonic is highly experienced in delivering large-scale AV solutions for transportation hubs, with award-winning installations at Delta’s New York LaGuardia Terminal C, Hamad International Airport in DOHA, Newark Liberty International Airport – Terminal A, Orlando International Airport Terminal C, Tom Bradley International Terminal at Los Angeles International Airport.
Delivering these large-scale projects requires skilled resources, high levels of collaboration, comprehensive services for every stage and an ability to work quickly and efficiently. At 500 West Madison, Electrosonic worked as part of a multidisciplinary project team, including CVDA, Clear Channel Outdoor, Nanolumens and Vconn. We took responsibility for power and data infrastructure in addition to installation and commissioning of the entire digital signage system.
The LED displays at 500 West Madison are strategically located at different points throughout the commuter portal to maximize opportunities to reach travelers. Some are installed at the busiest points of the portal, such as escalators or boarding gates, some in the food court where travelers are exposed to the messages for longer periods and others throughout the space to reach travelers on the move.
The displays are designed for maximum impact with large-scale video walls above escalators, eye-level ‘digital posters’ or series of vertical and horizontal LED displays that present messages sequentially. Carefully designed infrastructure for power supply and content distribution ensures that the displays continue to operate efficiently and reliably throughout the vast terminal as they deliver over 20 million impressions monthly.
Client:
Nanolumens
Location:
Chicago, Illinois
Project partners:
CVDA, Clear Channel Outdoor, Vconn
Technology partners:
Nanolumens
Services:
Solutions:
A massive LED display suspended above the escalators is hard to ignore, communicating with travelers at eye level as they make their way between floors. The escalator display provides a powerful, highly visible advertising platform for national brands, as well as local organizations and non-profits.
Large LED displays in the food court enable brands to reach commuters while they eat or wait for service – an important advertising opportunity because the audience is exposed to the messages for longer.
A network of 42 digital displays provides multiple opportunities to reach commuters throughout the 1,460,000 square-foot space. The displays are carefully integrated to blend seamlessly with columns and other architectural features of 500 West Madison.
An imposing landscape LED screen takes center stage at the entrance to a bustling Plaza, drawing the attention of commuters as they pass through. Positioned to maximize visibility, the screen serves as a powerful advertising platform, reaching a steady flow of individuals and ensuring high-impact engagement as they move through this high-traffic area.
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